In 36 years the brand has evolved from a fitness club located in a London “cul-de-sac” named Holmes Place to an international premium lifestyle brand with 270.000 members served across 82 clubs in 9 countries.

The new Holmes Place focus on helping each of its members get the most out of life. An aspirational, inclusive, balanced and effective approach to health and wellness – one which embraces a social and personalised experience that becomes an integral part of its member’s lifestyle, both inside and outside of the club environment.

How to become a lead inspiring brand with a relaxed approach to life without losing the intensity to drive sales?

In 2014, Holmes Place turned to Monarqa to completely redefine the brand’s guidelines, bring it to life and update its digital presence.

To move away from traditional weight and sweat imagery we headed to Barcelona and to the island of Formentera, for an amazing photo shoot. Sun, beach and models, it was a hard job, but someone had to do it!
Working closely with the client through the lens of Isaac Morell, we managed to capture the essence of the new philosophy and set the foundations of all communication.

The key was to develop new strategies focused on the consumer needs delivered throughout its journey. Helping people enjoy the journey becomes a mission and offering a valuable customer experience a commitment.

Today, we keep developing this brand and enjoying every minute of it.

Recently, was launched a new mobile app creating a direct marketing channel and providing a prized value to the customers.

Look Good!

Icon Fitness Branding

Let there be light

EDP Corporate TV