Branding and Activation
FOLLOW THE ICON
The first ICON Club opened its doors in 2015 in Lublin, quickly followed by three new locations all across Poland. This year, the brand expanded to Israel and other countries are joining this movement of looking good and getting ahead.
Targeted for the millennial generation, founder of the social media movement, constantly connected to their social circles. An aspirational brand that reflects their values and ambitions, with the sole purpose of providing affordable fitness with style & attitude.
CAN'T TAKE MY EYES OFF YOU
Invite them to engage online and mobilise the exceptional brand loyalty of the club members to drive expansion of ICON brand.
Like the great Justin T. would say in all his wide knowledge “Get your sexy on!“