BidSwitch
Creating a simple brand
for a highly complex industry.
Smart
and global.
Established in 2013, BidSwitch operates as a wholly-owned subsidiary of IPONWEB - the global leader in programmatic advertising technology and infrastructure.
BidSwitch brings forward a range of infrastructure, tools and services designed to optimize programmatic trading capabilities.
A neutral middleware for the global ecosystem enabling SSP and DSP partners to access new platforms and services seamlessly, optimize bid-stream performance, and generate technical cost efficiencies.
The Quest
A new identity built out of meaningful shapes and asymmetric layouts.
As the Programmatic Ad Tech ecosystem expands and becomes broader in scope, with many more relevant players involved, we were challenged with the task of providing clear positioning and definition around what the Bidswitch brand represents to the larger programmatic ecosystem and its specific players.
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The Deed
Our job was to rethink the overall brand story and create a new identity to reflect Bidswitch's increasing global relevance.
The Side Quest
Monarqa extended its work to the development of a minimal website, with the core, straightforward information. A strong online presence that brings together the strength of the new brand.
Visit Website bidswitch.com
