The MediaGrid
Transforming the brand
that is transforming programmatic.
Bringing buyers and sellers closer together.
The MediaGrid is a new supply curation platform currently incubated and developed by IPONWEB, a global leader in programmatic infrastructure.
While programmatic has revolutionized the process of buying and selling media, it also made it more complex and indirect.
By creating an environment that restores proximity between agencies and publishers, The MediaGrid aims to optimise trading efficiency, performance, and value.
The Quest
Showcasing a new, clearer reality.
The MediaGrid was faced with the challenge of making an opaque system more transparent in order to regain trust. Monarqa’s task revolved around creating a strategy that effectively reflected the advantages of its optimised supply chain.
The Deed
Reaching and enlightening the right target.
We worked on conveying a complex set of processes in a simple, accessible way that emphasizes the optimal supply pathways between buyers and sellers.
As a symbol of the next era of programmatic, this platform needed a clean website with a well-structured layout and cohesive textual and visual information.
Through a simple representation of something intricate, we demonstrated how The MediaGrid finds the most effective path between agencies and publishers. We used graphic elements such as dots and grids to highlight the key message, extending this approach to the logo and the identity of the brand.
