Holmes Place Xpress Classes
The swift solution for a dynamic experience.
Fast, fun, and effective.
Holmes Place is a premium health club chain that has been bringing fitness and wellness into people’s lives since 1980. It offers a wide range of top-notch services to a large community across several countries.
A great example are Xpress Classes, shorter sessions expertly designed to get the most out of 15 minutes of guided training.
Add the intensity of circuit training to the fun of the group experience and you get a set of energising classes that fit any schedule.
The Quest
Differentiating Xpress Classes from other group sessions by clearly communicating their benefits.
Our goal was to create a strategy focused on the distinguishing features of these classes: they’re quick, enjoyable, and perfect for the fast-paced lifestyle of club members.
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Beauty comes from within.
With that in mind, we developed guidelines to ensure that the club decor truly reflected the brand’s identity.
The Deed
We gave Xpress Classes the visibility they needed to really stand out.
As part of a broader collaboration with Holmes Place, we developed the identity of these exclusive classes. This included developing brand guidelines, creating effective assets for internal and external marketing and producing a photoshoot with the great Isaac Morell on one of Madrid’s inspiring rooftops.
