Good4u - Beauty, Cosmetic & Personal Care
A mindful brand finds its identity.
True wellness
in a box.
Good4u is a new wellness brand with a mission ā helping consumers discover healthier products that are good for them and for the planet.
With a selection of healthy, ethical, and sustainable products, good4uās online store represents a new way of consuming and changing personal habits.
Customers receive a quarterly subscription box filled with organic, nutritious, and thoughtful surprises for themselves, their homes, and their families.
The Quest
Developing an aspirational yet approachable brand.
The first step of this challenge was to understand the profile of potential consumers: active and social people who care about quality and health and love to discover new ways of taking care of themselves, their loved ones, and the planet.
We also needed to infuse the brand with a clear set of goals and values. It had to feel elegant and serene, while conveying a sense of sincerity and environmental consciousness.
The Deed
A distinctive identity with meaningful visuals.
Wellness is all about balance. Inspired by this belief, we produced a harmonious set of deliverables, including a logo, packaging, a flyer template, a card for handwritten messages, and e-commerce icons.
Soft, soothing colours. Unique patterns and typography. Comforting, nature-inspired images. Every detail has a purpose, creating a clean and elegant feel with a touch of individuality.
