Look good, get ahead.
ICON is a fitness club for those who want to look their best and live for the moment. Fun, social, sexy, and ambitious, it’s a brand with character to spare.
ICON Fitness - Classes
Out with the old, in with the bold.
Client ICON FitnessServices Branding, Video
ICON Classes are a tailor-made experience where members share their energy with each other in focused sessions suited to their lifestyles.
They were designed for young, motivated people who work hard to achieve their dreams.
The Quest
Making the identity of ICON Classes as eye-catching and dynamic as the brand itself.
We were tasked with developing an identity for each class in a way that reflected the ICON values and the personality of each workout. Having created the brand from scratch, we understood it better than anyone else and knew that it required an exciting, innovative, inspiring, and creative approach.
The Deed
A strong and cohesive branding brought the classes alive.
Since ICON is all about standing out from the crowd, we explored bright colors and compelling patterns to make sure the classes had unique elements that distinguished them from each other and from other options in the market.
We devised a strategy concerning photography, typography, and other graphic elements based on a coherent language and visual consistency. Add a dash of sass and a ton of attitude and there you have it — the recipe for an impactful communication.
