Snowplow Analytics

Clarifying the brand
without losing its technical depth.

Client Snowplow AnalyticsServices Branding, Web developementURL snowplowanalytics.com

A global business for a universal solution.

Snowplow gives companies high-quality and granular event data in real-time so they can understand their customers and deliver a memorable experience at every touchpoint.

With Snowplow’s data delivery platform, teams can collect, process and model high-quality behavioral data that meets the needs of the business today and in the future.

The Quest

Supporting a start-up on its growth journey.

At the start of our collaboration, Snowplow was a small start-up with enormous potential. However, the brand was disconnected and there wasn’t a clear distinction between company and product. Given the complexity of the business, we needed to simplify the brand while highlighting its technological core and bringing its values into play.

The Deed

A unified and clear statement that celebrated Snowplow’s technological DNA.

Working side-by-side and thanks to our ad tech expertise, we were able to decode their communication, align the core message with their values and completely restructure their brand architecture.

We introduced Snowplow to the importance of branding by refining their message into a clear concept, which we applied to a wide range of materials: a new logo, brand guidelines, digital content, whitepapers, and assets for marketing campaigns.

in Instagram @snowplowanalytics

Serious business doesn’t have to be dull. We moulded the brand to reflect its youthful and cool attitude.

"Working with the Monarqa team has been an experience, and a pleasure, from start to finish. They have forced us to think critically about our brand and our values, worked hard to understand our proposition and technology and worked collaboratively with us to co-develop a new brand and website. The results are visually stunning and a clear reflection of our values and mission. "