Target Paper
Aiming a global paper brand
at the bull’s-eye of success.
Paper that
means business.
Target is a global paper brand produced by The Navigator Company, a world-leading company in cellulose pulp and paper manufacturing based in Portugal.
This business office paper has a complete and multifunctional portfolio ranging from premium to standard solutions.
With a wide selection of ready-to-print and offset printing options, it’s suitable for different needs and paper applications.
The Quest
A major evolution — a brand for today’s professional environment.
Excited by the opportunity to reinvent a brand that is well known to us, we presented a new concept that is also at the core of Mönarqa — the importance of teamwork in business success. Indeed, we embarked on this adventure with Target and together we overcame the challenges of creating a consistent brand and communication strategy, new international packaging for the products, and impactful marketing assets. And it all comes together in a new website built around the brand’s core values.
Packaging
In line with the overall concept, the packaging was based on the people behind a company and their collective contribution to success. Therefore, the Executive and Professional ranges reflect the two main types of roles in a team — those who define strategies and those who execute the vision.
Website
We completely revamped Target’s digital presence through a bespoke website designed to meet today’s needs. Focusing on usability, we designed a fluid and logical structure with the new concept carefully woven throughout. It’s engaging, visually compelling, and built to perform.
Visit target-paper.com
The Deed
Developing a brand new universe while respecting the brand’s history.
Taking our vast experience working with the client and our knowledge of the paper industry as a starting point, we devised a new identity with effective colour schemes and imagery, a revamped logo, and a forward-thinking concept. Keeping in mind the market expectations, we also improved how Target communicates the products’ key selling points. This gradual evolution culminated in creating a strong digital presence that attests to a new sense of cohesion and purpose.
