Bringing buyers and sellers closer together.
The MediaGrid is a supply curation platform currently incubated and developed by IPONWEB, a global leader in programmatic infrastructure.
The MediaGrid - Website
Rethinking a brand for a new era of programmatic advertising.
Client The MediaGridServices Branding, Web developementURL themediagrid.com
While programmatic has also revolutionised the process of buying and selling media, it also made it more complex and indirect.
By creating an environment that restores proximity between agencies and publishers, The MediaGrid aims to optimise trading efficiency, performance, and value.
The Quest
Building an engaging website to showcase The MediaGrid’s open environment.
The industry of programmatic trading changed, and with this shift came a need to evolve.
Our job was to redesign The MediaGrid’s website to better convey the transparency, efficiency, and simplicity that differentiate their platform, thus aligning their communication with this new landscape.
We designed a custom graphic language and used it to illustrate complex concepts through infographics and videos. This element was also key to developing a unique website that embodied The MediaGrid’s identity.
The Deed
A new website with a streamlined user interface and a memorable user experience.
From the get-go, we focused on developing a website that was not only appealing but also user-friendly. What does that entail? Good usability, mobile compatibility, well-formatted content, and seamless navigation, to name a few essential characteristics.
People were always at the centre of our development approach. Even if the product consists of sophisticated technology, we found it important to show a human side, highlighting the impact of this platform on people’s lives through images or videos.
