TRIB3
The makings of a one-of-a-kind experience.
A local
fitness brand
goes big.
TRIB3 is a truly unique boutique fitness concept with the community at its heart.
An intensive but inclusive HIIT session, a luxe, industrial setting and an epic sensory experience led by expert coaches and topped off with a custom heart-rate system and an energising shake bar. At TRIB3, every detail matters.
We took that attention to detail as a starting point on our journey to create a new brand that did justice to their values and aspirations.
The Quest
Aligning the brand with its true essence and highlighting its uniqueness.
A boost of energy was needed to reflect the real experience provided by TRIB3 and to attract prospects on a global scale.
Developing assets capable of delivering a strong, unified message was essential to differentiate the brand from everything else out there.
We sought to create an elegant and distinctive feel focused on the core values of the brand, namely the sense of belonging. The new framework is layered but clear; straightforward but well-rounded. Also, we kept it consistent, adapting the tone to each medium.
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”I expect nothing less but perfection. Mate, well done!“
— Kevin Yates
CEO
A positioning strategy encompassing the right content and channels allowed for the distribution of communications that resonate with investors around the world.
The Deed
We rolled up our sleeves and restructured the brand through new guidelines, an effective tone, and a revamped personality.
As its strategic partner, Mönarqa has supported TRIB3 to evolve its business from a niche boutique studio to a strong global brand in fitness.
Our work has spanned a new identity, photo and video production, website development, and supporting the company as it expands its presence in new markets, distribution channels, and product lines.
